On National Voter Registration Day, Youth Activists & Community Supporters Launch Voting Campaign

Immigration Delay Is the Reason to “Embrace Your Power” & Vote

(LOS ANGELES) – In response to continued delay on immigration reform, the Los Angeles area youth activists who recently fasted in solidarity with the Central American children fleeing violence in their home countries are launching a new campaign urging youth and others to vote.

“Until we embrace our power, our communities will be on the backburner,” said Yamilex Rustrian, a leader of the youth fasters. “Our message to other young people is: don’t unplug because you’re disgusted. There is only one way we are going to move forward: embrace our power and vote.”

During the last midterm election, less than one-third of eligible voters turned out at the polls. The youth organizers are committed to boosting those numbers this year through an innovative online, social media and text message-driven campaign that will challenge members of the young emerging electorate to register and vote. The launch in Los Angeles is part of a statewide effort to register new voters in conjunction with the civic engagement organization Mi Familia Vota that includes door-to-door voter registration in Bakersfield, Fresno, Modesto, and Coachella.

According to the non-partisan Voto Latino, 66,000 Latinos turn eighteen years old every month, positioning youth to be a powerful and growing influence in the direction of our country.

WHO: Youth activists and a crowd of 100 community supporters

WHAT: Launch a campaign targeting youth with the message to “Embrace Your Power” on behalf of those you love – your family, friends, and community.

WHEN: TUESDAY, Sept. 23, National Voter Registration Day

TIME: 11:00 AM

WHERE: Father Serra Park (Across from Union Station &across the street from La Placita Olvera), 125 Paseo De La Plaza, Los Angeles, CA 90012

VISUALS: Crowd of over 100 with signs and banners, video-making and social media booth to launch “Embrace Your Power” online challenge campaign.

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